Leveraging social media to raise Alzheimer’s awareness

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By Caitlyn McGregor, Contributing Writer

Alzheimer’s disease is a serious brain condition that gradually affects a person’s memory, thinking, and ability to do everyday tasks. It is the most common type of dementia, affecting millions of people worldwide, particularly the elderly. 

As the disease progresses, it damages brain cells, making it harder for someone to remember things and manage daily activities.

While there is no cure, various treatments and interventions can help manage symptoms and improve quality of life for those affected.

World Alzheimer’s Day is observed on Sept. 21, this day is a key moment to show support and elevate understanding about Alzheimer’s disease. 

Social media can be the key in doing this, as it is a powerful platform that reaches and influences many audiences. 

Sharing educational content is a remarkably effective way to use social media to raise Alzheimer’s awareness. This includes posting articles, infographics, and videos that explain the nature of Alzheimer’s, its symptoms, and its impact on individuals and families.

31% of Americans say social media platforms are very effective for raising public awareness according to www.pewresearch.org (Photo via Unsplash)

Visual content is one of the best ways to spread valuable information to a wider audience. It captures attention quickly, simplifies more complex ideas, and is highly shareable. It also improves memory retention, transcends language barriers, and can be adapted for various platforms. This makes it a powerful tool for engaging a wider audience. 

Personal stories can play a crucial role in raising awareness. Encouraging people affected by Alzheimer’s to share their experiences humanizes the disease and makes people more empathetic.

These narratives provide context, knowledge and valuable insight into the challenges faced by patients, family members, and caregivers, making the issue more relatable. 

Fundraising is another critical area where social media can be effective. Organizing or promoting challenges, walks, or events where you can donate is vital. Using hashtags and themed posts will assist in drawing attention to the cause. 

Campaigns such as “Wear Purple” days or sharing compelling facts about Alzheimer’s can effectively rally people around the issue.

Building community is an enormously powerful way social media can contribute to awareness. Online support groups and communities offer a space for individuals affected by Alzheimer’s to connect, share advice, and provide emotional support. 

These platforms create a sense of solidarity and practical help for patients, their families, and their caregivers.

Advocacy efforts can also benefit from social media. It provides a way to engage and connect with policy makers, public figures, and the community through these platforms which can drive important conversations about policy changes and increased funding for Alzheimer’s research. 

Raising awareness about the need for support and action can lead to meaningful progress.

Social media can be a valuable resource for sharing links to support services, educational materials, and local support groups. Making these resources readily accessible can have a direct and positive impact on those seeking help.

By leveraging these strategies and resources, social media can significantly enhance Alzheimer’s awareness and foster a more informed and supportive community.

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The Lions' Pride is a student-run news organization dedicated to sharing the voice of our Saint Leo community. Our mission is to uphold the Benedictine values, support First Amendment rights, and provide informative and thought-provoking journalism without fear of interference or reprisal.

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