By Brianna Brinker, Staff Writer
Black Friday is an annual shopping event that has been around since the 1940s. This year, the holiday falls on Nov. 29.
Black Friday has always been celebrated and associated with early mornings, packed malls, lines out the door, and the rush to snag the best in-store deals.
Over time, technology has become more popular, and the question arises: Does the digital age have an effect on the in-person experience of the Black Friday rush?
In the 1940s, when Black Friday started, shoppers did not have the option to shop online. They didn’t have access to technology where all the deals were easily accessible.
Fast-forward to 2024, there is now access to almost every store online, giving businesses a chance to provide deals online, not just in person. This is appealing to consumers because they can shop sales from home, avoiding crowded spaces and the stressful environment.
Shopping on Black Friday, in the comfort of your own home, allows you to be alone and focus on what you need to buy. This can be especially great for people who might feel anxious interacting with large crowds.
Black Friday shopping online is convenient, quick, and gives you access to a lot more visible deals that you might have missed in store.
Lilian Tabor, a sophomore majoring in social work, was asked if she preferred online or in-person Black Friday shopping.
“In person to see all the deals and variety they have in store,” said Tabor.
While it is convenient, there can be some downsides to the online world of Black Friday shopping that a lot of customers are unaware of.
Many times, customers can have trouble managing how much they are actually spending.
According to Retail Drive, “Last year shoppers spent $9.8 billion online on Black Friday, up 7.5% from the previous year.”
With flashy websites and bright-colored marketing tactics, it influences customers to buy more through online shopping, rather than picking out stuff in store. With more deals online than in person, customers tend to spend more.
There can be competition with local businesses. Often times, the online stores will take the consumers away from local businesses on Black Friday.
Data privacy can also be a disadvantage. Online transactions, that require sensitive information, can be used in harmful ways. Your card can be charged for items you never purchased, or your information could get hacked, leaked, or stolen.
Still, many enjoy the excitement of shopping in store. “I shop in person because it’s more fun, and they have more deals in-store,” said Lily Glasgow, a sophomore nursing major.
Ultimately, whether you shop online or in person depends on your preferences. Both options have pros and cons, but the key is finding what works best for you.
Whether you shop online or in person on Black Friday, have fun and stay safe!
