Tara McLoughlin, Staff Writer
Popular brands, such as Budweiser and Fiat, pay top dollar for 30 seconds of Super Bowl exposure.
According to Long Island Newsday, 3.8 million dollars was spent on the thirty second Super Bowl commercials presented on Feb 3.
Advertisers such as Anheuser-Busch, Budweiser, AXE, Best Buy, Cars.com, Century 21, Coca-Cola, Doritos, Fiat, Ford/Lincoln, GoDaddy.com, Hyundai, Kia, Kraft’s Mio, Mars, Mercedes-Benz, Milk Processor Education Program, Paramount, PepsiCo, Skechers, SodaStream, Taco bell, Tide (Proctor & Gamble), Toyota, Volkswagon, and Wonderful Pistachios were all featured in between game time. When looking at the list of brands, it is obvious that NBC turned over a big profit for the 2013 year. However, the question still remains, was it worth it?
The Super Bowl is supposed to be one of the most watched television programs of all time, with an average of 111.3 million viewers tuning in. So, if you factor in the amount of viewers watching the game, it is worth it. The brands are able to target a very large audience in a small amount of time. And after the Super Bowl, there is always a buzz surrounding the brands, whether it is positive or negative.
Many viewers use YouTube to relive their Super Bowl commercial experiences, which adds to the brand’s exposure. When researching a few of the videos I found that there was a significant amount of views on them. The ‘Gangnam Style’ Pistachios ad, which was uploaded by Wonderful Pistachios, was viewed by 1,663,262 people, the Budweiser: Clydesdale “Brotherhood” video, uploaded by Budweiser, was viewed by 8, 418, 719 people. When looking at these numbers it is possible that the 30 seconds of fame could have a major impact on sales.
When students were asked about how they felt about the price of the commercials they had mixed feelings.
Whether the brands increase in sales or not, one thing is for sure, they have definitely had more brand exposure after Super Bowl 2013.
